Why RAW Ratings Continue to Decline 

If you follow the ratings for WWE’s weekly shows, you’ll notice that ever since the brand split, the ratings for RAW have continuously been getting lower. In fact, ratings for RAW are the worst they’ve been since the 1990’s, when WCW was winning the Monday Night War.

You may remember that we published an article in early January of this year of things WWE must do to improve RAW, which clearly, they’ve failed to do. Smackdown continues to dominate RAW when it comes to ratings, and there is a long list of reasons why. With Fastlane being as bad as it was, it only emphasized how poor RAW really has become.

For starters, lets take a quick look at some of the results from Fastlane 2017, especially the main event. It was no surprise to anyone that Goldberg, who fans are now beginning to refer to as “Oldberg”, was going to defeat Kevin Owens for the WWE Universal Title, making Lesnar vs. Goldberg a title match at Wrestlemania this year. 

But the fact that the main event wasn’t even a full minute long is what really got fans riled up. They were expecting a clash of Old School vs. New School in the main event. Instead, what they got was another squash match with Goldberg just hitting a spear and jackhammer, and that was it.

On the other side of things, over on Smackdown, everyone may have known that Bray Wyatt was going to win the WWE Championship at Elimination Chamber, but Bray had gone through hell, losing just about every major rivalry he was in up until that point. 

Bray had more than paid his dues and finally got his moment at Elimination Chamber. That was a perfect example of just how much Shane McMahon understands the business.

Fastlane may just be the final nail in the coffin for WWE’s Flagship Show, unless some major changes are made to the brand. Will anything be able to save WWE’s Flagship attraction, or will Smackdown continue to reign supreme over RAW in the ratings? One thing is for sure, and it’s that RAW needs a savior, and as soon as possible.

 

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